Istituto Marangoni Paris Partners with SPIN.FASHION Bringing Phygital Fashion to Higher Education
CFS EDITORIAL TEAM
CULTURE
18 SEPT 2023
Istituto Marangoni Paris Partners with SPIN.FASHION Bringing Phygital Fashion to Higher Education
SPIN.FASHION and Istituto Marangoni Paris announced an extended partnership to accelerate phygital fashion and web3 circularity
Paris, France - September 18, 2023
Istituto Marangoni Paris, leading international fashion school, is proud to announce its partnership with SPIN.FASHION, a Lablaco company, curated Web3 platform for phygital (physical + digital) Fashion, Art, and Architecture. This groundbreaking collaboration marks the beginning of a new era for fashion academia and sets the stage for the future of sustainable fashion. In an industry-first move, Istituto Marangoni Paris will provide its students with access to SPIN's cutting-edge Web3 tools. These tools empower aspiring fashion designers to transition seamlessly into a digitized and connected circular fashion system. Throughout the academic year, students will have the opportunity to create physical sustainable garments while leveraging SPIN's innovative 3D digital twins technology.
The integration of 3D digital twins into the curriculum will offer students immersive mixed reality experiences. By combining augmented reality exhibitions and IoT labeling systems, Istituto Marangoni Paris aims to bridge the gap between physical creations and virtual showcases. The introduction of AR-TRY ONs will enable experience-to-order models, reducing waste and dead stock.
SPIN VR will provide virtual spaces for students to showcase their collections, offering an interactive and engaging platform for fashion enthusiasts worldwide. These phygital items will be traced on the blockchain, ensuring certificates of authenticity, end-to-end transparency of the supply chain, and end customer ownership of each item. Additionally, creators will receive perpetual royalty fees on the secondary market.
SPIN has chosen to utilize the Flow Blockchain for this initiative. Known as one of the most sustainable blockchains available today, Flow requires significantly less energy to mint one NFT than it takes to upload a post on Instagram.
This partnership between Istituto Marangoni Paris and SPIN by Lablaco represents a significant step forward in the realm of fashion education. By embracing Phygital Fashion and harnessing the power of Web3 technologies, Istituto Marangoni Paris is shaping the future of sustainable fashion by preparing students with the necessary skills to fulfill the new needs of the leading fashion houses.
“As a society, we are living in a unique moment in time, in the middle of a massive transition from 2-D Internet to 3-D Internet, where everyone of us will live in a connected home, with connected items, in harmony with the universe, in a digitized and sustainable circular economy. We at SPIN, are beyond excited for this partnership with Istituto Marangoni Paris, to prepare the next generation of creators for this new and exciting world that is opening before us” Lorenzo Albrighi, Co-CEO and Founder of SPIN.FASHION
“This partnership heralds a significant leap forward in fashion education. By embracing Phygital Fashion and taking the opportunity of Web3 technologies, we, at Istituto Marangoni Paris, are equipping our students with the skills needed to meet the evolving demands of leading fashion houses. We stand at the threshold of a transformative era, where the digital and physical worlds converge, shaping a sustainable circular economy. Together with SPIN, we look forward to preparing the next generation of creators for this exciting new world.” Paolo Meroni, School Director Istituto Marangoni Paris
About Istituto Marangoni PARIS
Istituto Marangoni was founded in 1935 in Milan as 'Istituto Artistico dell’Abbigliamento Marangoni’, and has been a top educational choice for creatives in the worlds of fashion, art and design for over 85 years now. With four generations of students from 5 continents, it was the springboard for over 45,000 luxury professionals, including Domenico Dolce, Alessandro Sartori, Paula Cademartori, Gilda Ambrosio, Julie de Libran and Nicola Brognano. Istituto Marangoni currently welcomes about 5,000 students from 108 different countries every year in its schools in the world capitals of fashion, art and design, including Milano, Firenze, Paris, London, Dubai, Mumbai, Shanghai, Shenzhen and Miami. Istituto Marangoni is ranked among the 100 best universities in the world in its fields according to QS World University Ranking 2023.
About SPIN.FASHION
SPIN. FASHION is the physical-first web3 retail infrastructure and marketplace built on blockchain, enabling end-to-end product circularity with 3D immersive experiences, driven by community.
As the leading web3 commerce platform for fashion and culture, SPIN.FASHION empowers creators to transform valuable physical assets into phygital NFTs, and sell them with a new Experience-to-Order model in mixed-reality. It enables creators to increase revenue and product engagement while reducing inventory, and easily to build community around the products thanks to immersive AR/VR experiences and ownership traceability.
THE WEB3 HUB TO FASHION SCIENCE AND CULTURE
THE WEB3 HUB TO FASHION SCIENCE AND CULTURE