Revolutionizing Wardrobe Connectivity: Vogue Singapore Taps SPIN.FASHION for Its First 3D-Immersive and Phygital Closet

CultureArtFashion

19 Nov

CFS EDITORIAL TEAM

FASHION
19 NOV 2023

Revolutionizing Wardrobe Connectivity: Vogue Singapore Taps SPIN.FASHION for Its First 3D-Immersive and Phygital Closet

At Next In Vogue, a two-day landmark event on November 17–18, 2023, at The Singapore Edition, Vogue Singapore celebrated its third anniversary with the prestigious Vogue Talent and Innovation Prize. SPIN.FASHION, top three finalists of the Vogue Singapore x BMW Innovation Prize 2023, powered the Vogue Closet with an immersive exhibition featuring red-carpet couture dresses by Bad Binch Tong Tong and CFS Impact Design honoree Miss Sohee.

Singapore - November 19, 2023

In a captivating two-day extravaganza from November 17th to 18th, 2023, Vogue Singapore orchestrated its inaugural and monumental event — NEXT IN VOGUE. The occasion seamlessly brought together leading voices in the realms of fashion and technology, featuring international speakers such as Netflix star Ashly Park, renowned for her role in 'Emily in Paris'; Alexis Bonhomme, VP of Global Industry Partnerships at FARFETCH; Bea Valdes, Editor-in-Chief at Vogue Philippines; Mae Tan, a rising creative force in Singapore; and more. Vogue Singapore celebrated its third anniversary alongside the Vogue Talent Prize and Vogue Singapore x BMW Innovation Prize awards ceremony, perfectly merging the future of fashion, culture, and lifestyle through the lens of global innovation into the vibrant backdrop of Singapore.

Eliana Kuo, co-CEO and founder at SPIN.FASHION, was also at the panel ‘IRL VS. Virtual Worlds: Challenges & Opportunities For Fashion’s New World’ on 17th November, alongside panel speakers from Farfetch, Cash Labs, Jornee, and Bad Binch Tong Tong, moderated by publisher of Vogue Singapore, Bettina von Schlippe. ‘Lablaco is proud to be part of this journey, exploring web3 technologies with the team since 2021: we hosted Circular Fashion Summit in SPIN VR and celebrated the first anniversary of Vogue Singapore with its first virtual reality gallery at the digital twin of Grand Palais Éphémère during the pandemic; and this year, we celebrated the third anniversary of Vogue Singapore IRL! ‘ says Eliana.

SPIN.FASHION, the pioneer in web3 circular fashion since its inception, has been recognized as top three finalists of Vogue Singapore x BMW Innovation Prize 2023, and was selected by Vogue Singapore as the digital fashion partner to provide the 3D immersive experience to its Vogue Closet exhibition during this three-day event. Vogue Closet, exhibitors including Zalora Luxury, Swarovski, OPPO, Spatial Labs and Kiki World, is an immersive playground of fashion, beauty and technology featuring a curation of digital and physical fashion selected by the editors of Vogue Singapore. It hosted the debut showcase of two Asian designers , Bad Binch Tong Tong and the CFS Impact Design honoree in 2021, Miss Sohee, known for their bold and imaginative work, which made available in Augmented Reality (AR) via SPIN.FASHION and physically showed in Singapore for the first time.

Thanks to SPIN.FASHION’s industry-leading phygital commerce system with AI-powered 3D modeling and IoT (Internet of Things) capabilities, every product can be easily digitized simply by uploading two images captured item’s front and back, with unique Near Field Communication (NFC) labels that connect the 3D twins and detailed product information to its physical counterpart: your connected (IoT) wardrobe is ready to be managed and traced, and monetize it with circular business models such as sale, resale, swap, rental, and borrow.

The 3D and IoT capabilities open new possibilities to navigate the complexities of managing high-value items filled with cherished memories, solving the usual hassles: ‘when did I wear this dress last time?!’, ‘which dress did my sister borrow from me last time?! ’, ‘where did I bring my dress to be cleaned last time?!’, all these human-memories-related manual works can finally be seamlessly automated and managed by SPIN Valut, which operates as a custodial Non Fungible Tokens (NFTs) wallet for ownership and management of high-valued physical and digital (phygital) fashion and art items.

To experience the Immersive Vogue Closet at Next In Vogue, visitors were able to scan the garments and exhibit the 3D digital twins in Augmented Reality (AR) everywhere, to view the information of its provenance and product story, all with smartphones. In addition to Vogue Closet, Miss Sohee couture dress was also shown at a stunning moment at Vogue Gala Dinner: as a rendered video of an AI-generated model wearing the couture gown—a combinative effort of Cash Labs and SPIN.FASHION—was extended to real life, when Singaporean model Kaigin Yong stepped out wearing the breathtaking piece herself to present the award for Vogue Singapore x BMW Innovation Prize 2023.

‘At SPIN, we are excited to join this incredible journey of fashion digitization with Vogue Singapore, tracing back to the magazine's inaugural anniversary in 2021. When we kicked off their first ever Virtual Reality exhibition inside SPIN VR. Fast forward to today, as we mark their third anniversary in Singapore. The fact that we're now delivering immersive Augmented Reality experiences through SPIN is a testament to the power of the Mixed Reality technologies we are building. It's not just about designing and building these technologies to unite people worldwide around fashion, art, and culture — it's about witnessing them do exactly that every single day. Never stoping and always breaking new ground, reshaping the way we experience fashion together.’ says Lor Albrighi, Co-CEO & Founder of SPIN.FASHION.

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AboutSPIN.FASHION

SPIN.FASHION is the leading 3D-based phygital platform, seamlessly merging connected fashion, art, and culture through the use of Web3 technologies. At the forefront of creative exploration, SPIN.FASHION empowers creators to step into the next generation of the internet, fostering human-centric, sustainable and community-driven businesses through the synergy of connected products and immersive experiences.